Leonard is a strategy and communications consultancy which helps organisations to be brave in their approach.

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Today's world craves the bold and the authentic.

Leonard is a strategy and communications consultancy which helps organisations to be brave in their approach.

Find out more

Our Services

We can help you as a leader, business, cause or project with strategy, PR, communications and partnerships.

Our network of communicators will bring you bold ideas and do the work required to bring them to life.
  • media experts
  • partnership managers
  • digital pro's
  • copywriters
  • video and audio producers

You can commission individual freelancers through The LC or ask us to build a team to meet your challenge.

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We can advise, support or offer full delivery in the following areas:

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Strategy

What is your context? What are you looking to achieve and what does implementation look like? Are you using the right tools? We help you find your North Star and drive towards it.

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Communication

We specialize in crafting strategic communication plans that get to the heart of what you want to say. A SMART plan for how you will reach and meaningfully engage with the right people, measure success, and evolve your approach.

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Reputation

Media Relations is an outdated term in a world where so many platforms shape how your audiences think, feel and do. Our reputation services ensure your organisation is communicating with purpose across all channels in support of your goals.

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Crisis

We can get you ahead of the game before a crisis hits and clearly present the options if a media storm hits. You are not alone when you have partners that will weather the storm with you. We will question your approach and ask the hard questions.

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Partnerships

From support with brokering a powerful partnership to maximising the impact of collaborating with others. From concept to launch, we can be a trusted facilitator.

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Engagement

Consultation is no longer a check box. You need to demonstrate you can listen and engage. We help you to tailor messaging that resonates with different audiences. Are you really hearing what people think or just in broadcast mode?

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”


Aristotle

About Us

Our name derives from Leonhard (l-EH-n-er-d) - translating to “lion” and “bravery” or “strength”.

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Our Founder

Louisa Sampson has 15 years leading strategy and communications in some of the UK's most high-profile institutions.

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Our Network

Our network includes those at the top of their game, able to navigate complexity while working at pace to deliver.

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Our Experience

We have experience changing behaviour, educating and influencing on the world's toughest challenges. From dementia and mental health to the COVID pandemic, extremism, hate crime and policing.

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Our Approach

We assemble agile teams with the right expertise to help organisations take a brave approach and lean hard into their challenges.

Whatever your challenge, we will deliver strategy and communications which cuts through the noise.

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Our Clients

We are unique because of how we move towards challenge. We thrive working with:
  • leaders in the spotlight
  • organisations in crisis
  • campaigns about behaviour change
  • complex and politicised issues
  • high-profile partnerships

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We are straight-talking and loyal to those we partner with. We offer brave advice and deliver lion-strong strategy and communication.

Testimonials and a credentials deck can be provided upon request.

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